See you at Pure! July 20, 2015 17:28

As all of you fashion fanatics will know, Pure London is just around the corner and excitement for the event is building! This will be our second time exhibiting at Pure and if last time is anything to go by, we're in for a hectic few days.

For those who have never heard of Pure before, it's the UK’s most dynamic fashion & footwear gathering, where over 600 brands reveal their upcoming collections. As well as the labyrinth of fashion stands inside the London Olympia venue, there are also plenty of catwalk shows and seminars to keep you informed and entertained throughout the three days (2-4th August 2015).

In anticipation of spring/summer 2016, it has been revealed that the creators of Pure have chosen an 'electric beach' theme for this event and we are intrigued to discover more about what this will entail. In an interview on the Pure London website, Lauren Abbott (Creative Communications Producer at i2i Events Group) explains "We wanted to create a vivid picture in the mind that springs from the almost alien quality of deep sea life, something we’ll see reflected in future fashions". Anna Bladen (Brand Manager, i2i Events Group) describes a situation that we can all relate to in her explanation of the approaching event; “It’s about that amazing experience, where you’re totally blissed out on the beach with friends, listening to good music, drink in hand". Whether you have that 2015 beach break on the horizon or are currently suffering from post-holiday blues, this theme is sure to get you in the summer spirit even if the english weather isn't on our side! When we hear 'electric beach' we think of warm nights, bright kimonos and bikinis, loud music and glimmering jewellery tattoos, so, unsurprisingly, we were extremely excited to hear the news!

Whether you are planning on visiting for a few hours or for the whole three days, please stop by stand T135 in the accessories section to say hello to the Bohemian Tattoo team and to view our latest products and collections. We can't wait to meet you! 

Written by Rebecca Howard